Complete the survey and help Aussie beekeepers!
We'd love your help in completing a 10-12 minute survey on consumer honey knowledge and purchasing habits.
Honey preferences vary widely—some people love creamed honey, while others prefer runny honey to drizzle on crumpets, smoothies, or their morning muesli.
There are also chewy honeys that sit proudly on the spoon due to their naturally low moisture content.
We look forward to your input to enhance our understanding of honey preferences and support Australian beekeepers by providing valuable insights that can improve their practices and products.
Your participation helps shape future honey research, promotes product quality, and strengthens the connection between consumers and beekeepers.
The unique properties of 100% Australian honey are influenced by where and when the bees produced the honey, the plants they sourced nectar from, and the harvesting and storage methods used by beekeepers.
Consumer research is crucial for primary producers as it helps them manage and select their livestock or plants, target the right markets, and make business adjustments to enhance their products' appeal and value.
The NSW Department of Primary Industries (DPI), with Dr. Soumi Mukhopadhyay Paul as the project leader, has organised this survey.
Dr. Mukhopadhyay, a Sensory and Consumer Science researcher, leads this online survey on Australian honey.
‘Your input is vital for our research and supports the main revenue stream of Australian beekeepers: honey', she says.
Australia's diverse flora, including more than 200 species of gum tree (Eucalyptus, Angophora, Corymbia species), provides valuable honey resources for beekeepers.
Test your knowledge of honey plants through their survey, and if you're a honey connoisseur, try to stump them by naming a tree, shrub, or ground flora honey that's not listed.
Each honey plant produces nectar with unique chemical properties, including different types and quantities of naturally occurring sugars like glucose, fructose, and sucrose.
These sugars attract pollinators such as bees, moths, butterflies, birds, and bats, providing essential pollination services.
Various factors, such as soil type, climate, wind, and sun exposure, influence the properties of plant nectars during nectar flows, as beekeepers call honey production events.
Take the honey sensory survey here and support your Aussie beekeepers!
The survey is open until 31 August 2024 through this link:
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